Trend Surfing

​"Trend Surfing" in marketing refers to the strategy of leveraging current trends, popular events, or viral topics to promote a business or service. For your martial arts school, this can be an effective way to attract attention and gain new students. Here are some steps you can follow:

• Identify Current Trends: Keep an eye on social media, news outlets, and popular culture to identify current trends. These could be related to fitness, sports, self-defense, or even broader societal trends.
• Connect the Trend to Martial Arts: Find a creative way to link the trend to martial arts. For instance, if there's a popular movie featuring martial arts, use that as a talking point in your promotions.
• Create Engaging Content: Develop content that incorporates the trend. This could be social media posts, videos, blog articles, or even themed martial arts classes. For example, if mindfulness and mental health are trending, highlight how martial arts training contributes to mental well-being.
• Use Hashtags and Keywords: When sharing your content online, use relevant hashtags and keywords. This increases the chances of your content being discovered by people interested in the trend.
• Collaborate with Influencers or Local Celebrities: Partner with influencers or local celebrities who can help promote your school. Choose individuals who align with the trend and your school's values.
• Offer Special Promotions: Tie in special offers or promotions with the trend. For example, offer a discount for new students who sign up after seeing your trend-related promotion.
• Host Events or Workshops: Organize events or workshops that are themed around the trend. This could be a great way to attract new students and get media attention.
• Engage with Your Audience: Actively engage with your audience online. Respond to comments, participate in discussions, and encourage your current students to share your content.
• Monitor Your Results: Keep track of how well your trend-based promotions are performing. Analyze which strategies are most effective and adjust your approach accordingly.

Remember, the key to successful trend surfing is timeliness and relevance. The trend should feel natural to your martial arts school and resonate with your target audience. Also, always be ready to adapt and switch strategies as trends can change rapidly.