"Trend Surfing" in marketing refers to the strategy of leveraging current trends, popular events, or viral topics to promote a business or service. For your martial arts school, this can be an effective way to attract attention and gain new students. Here are some steps you can follow:
Remember, the key to successful trend surfing is timeliness and relevance. The trend should feel natural to your martial arts school and resonate with your target audience. Also, always be ready to adapt and switch strategies as trends can change rapidly.