Once you know your numbers the next thing is to understand what they mean.

If you had 85 leads, 65 appointments, 30 people showed up for a trial class, 17 people enrolled. What needs to be done to increase enrolled to 25
 
Data Analysis
To increase your enrollment numbers to 25, we need to examine your current conversion rates at different stages of your funnel and identify where improvements can be made. Your funnel stages are:

1. Leads to Appointments: You had 85 leads and 65 appointments.
2. Appointments to Trial Class Attendance: Out of 65 appointments, 30 attended the trial class.
3. Trial Class Attendance to Enrollment: Out of 30 attendees, 17 enrolled.

​Let's calculate the conversion rates for each stage:

1. Leads to Appointments Conversion Rate:
2. Appointments to Trial Class Conversion Rate:
3. Trial Class to Enrollment Conversion Rate:

 
Once we have these rates, we can better understand which stage(s) to focus on for improvement. Let's calculate these rates.
Here are your current conversion rates:

1. Leads to Appointments Conversion Rate: Approximately 76.47%
2. Appointments to Trial Class Conversion Rate: Approximately 46.15%
3. Trial Class to Enrollment Conversion Rate: Approximately 56.67%

To increase enrollments to 25, consider the following strategies:

1. Improve Appointments to Trial Class Rate: This conversion rate is the lowest, suggesting a significant drop-off between scheduling an appointment and actually attending the trial class. Improving communication, reminders, and incentives for attending the trial class could help.
2. Enhance Trial Class Experience: Since about 56.67% of trial class attendees are converting to enrollments, improving the trial class experience could increase this rate. This could involve better engagement during the class, understanding and addressing potential students' needs, or offering exclusive enrollment benefits.
3. Increase Initial Leads: While your conversion from leads to appointments is relatively high, generating more leads could also contribute to reaching your enrollment goal, as long as the other conversion rates are maintained or improved.
4. Follow-up Strategy: Implementing a strong follow-up strategy post-trial class could help convince those on the fence. Personalized follow-ups addressing specific concerns or interests of potential students can be effective.
5. Analyze and Refine: Regularly analyze the data to understand which strategies are working and refine your approach accordingly.

By focusing on these areas, you could increase your overall conversion rates and achieve your goal of 25 enrollments.