Big Mistake

I went the grocery store today and when I got back to my car there was a martial arts school flyer on my wind shield. It was a picture of a Christmas Tree and Karate Belt. Entire flyer was 4 weeks of lessons and a Gi for $69, the name of the school and contact information.

YIKES - this school missed a lot. The only thing they had was an offer. No attention grabber, benefits, saving comparison on the offer or a call to action

Here are a couple of thoughts in order to create a great flyer.

1. The picture grabs the attention and should be at least 1/3 of the ad.

So you can put a picture of a tree - but that doesn’t tell your story. Maybe a picture of a Smiling kid, a kid jumping with joy, a picture of a kid opening a box with a WOW expression.

2. Next is the Headline to grab attention - examples
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Best gift ever !! Be the coolest Dad !! If you love your Kids. Create a Super Hero, are just some ideas.

3. Nest is the text of the benefits. Think about it. What does 6 weeks mean? What is going to happen as a result? What does your school offer as a benefit?

You need to promote something unique. Some ideas include

10 proven self defense techniques for kids. Jump kicks. Martial arts protocol. A private lesson with the Master. Self defense and our Stand Up Against Bully program. 12 Martial Arts lessons to create a positive attitude. Our gift pack includes a "jump drive" with your child first kicking lesson. We include a kicking target for FREE.

4. Your offer. Total gift package is $69. $129 value YOU SAVE $60 The idea is to show high value and a large savings.

5. Call to action. Create a reason for the prospect to pick up the phone or go online to purchase NOW. Example offer valid until for first 20 callers. Or - Offer good until midnight Dec. 1st.

6. Name of school and your logo. Remember to constantly promote your brand.

7. Contact information including web site and phone. If you offer TEXT offers include that also.

Have fun and create some results

Greg Silva
United Professionals